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Video production

Break down video production cost line by line

Produced listing video has more moving parts than a quick walkthrough. Here is how the production cost breaks down.

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The parts of a production cost

  • Time on site capturing footage
  • Editing and assembly
  • Script or shot list
  • Music licensing
  • Revisions and re-edits
  • Turnaround and rush fees

Where time and cost concentrate

Editing and revisions usually take the most time in video production. A clear brief up front reduces re-edits. If video is becoming a bottleneck, the calculator will surface it once you enter your numbers, and a listing video workflow may help reduce the manual editing load.

Any figure mentioned on this page is an example for illustration only, not a market price. Use your own vendor pricing in the calculator for a closer estimate.
Good to know

Common questions

What makes video production expensive?
Usually editing time and revisions, plus any separate shoot. Capturing video during the photo visit and giving a clear brief can reduce both.
How do I estimate production cost?
Add your video cost in the calculator, including revisions, and compare it against your other line items to see where it sits.
Related

Keep estimating

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A listing video can range from a quick walkthrough to a produced piece. This page helps you understand what drives the cost and estimate your own.

Create property video concepts from existing listing photos

If you already have strong listing photos, you may be able to build simple video concepts from them. Here is how that workflow can look.

Estimate the cost of short-form listing reels

Short-form reels have become a common listing asset. This page helps you estimate the cost and the workload behind them.

Estimate the full visual-content cost of a listing

Visual content is usually the largest part of listing marketing. This page helps you estimate the full visual set in one place.

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We review every request and follow up manually. This is an estimating and planning tool: nothing here is a quote, a service agreement, or a guarantee of any sale outcome.

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We received your details and your estimate. We review every request and follow up manually. Nothing here is a quote or a guarantee.